Case Simulation: Market Segmentation

Explainer
https://www.youtube.com/watch?v=OIK6c_IX1xw

[Music] in this case simulation students use market segmentation and social media
00:00:07
tools to promote concerts at their fire island venue the case simulation contrasts broad advertising with
00:00:16
targeted advertising using segmentation focusing on both effectiveness and cost efficiency the optional concept overview
00:00:25
and quiz covers the importance of market segmentation basis for segmentation STP strategy segmentation and social media a
00:00:36
segmentation example and key terms in the learning phase step by step instructions guide students through a
00:00:45
practice exercise students start by booking ads in print and other traditional media running a concert and
00:00:52
reviewing results students then switch to a segmentation strategy study data on their bands appeal and decide to use
00:01:02
social media to reach potential concert goers a Facebook like advertising interface lets them create an effective
00:01:10
ad and then narrow their audience of social media users for cost efficiency students then execute the campaign and
00:01:19
analyze results via social media metrics and actual attendance data finally they contrast the effectiveness and
00:01:27
efficiency of the two approaches in the challenge phase students take on full responsibility for the promotion of
00:01:35
three concerts at their Fire Island venue they must understand their product the band’s target appropriate segments
00:01:44
and use media efficiently to reach attendance goals all while staying within a tight budget segmentation and
00:01:53
social media advertising are a natural match this case simulation combines classic market segmentation analysis
00:02:00
with new media digital marketing techniques you

Source : Youtube

https://www.youtube.com/watch?v=OIK6c_IX1xw
[Music] in this case simulation students use market segmentation and social media
00:00:07
tools to promote concerts at their fire island venue the case simulation contrasts broad advertising with
00:00:16
targeted advertising using segmentation focusing on both effectiveness and cost efficiency the optional concept overview
00:00:25
and quiz covers the importance of market segmentation basis for segmentation STP strategy segmentation and social media a
00:00:36
segmentation example and key terms in the learning phase step by step instructions guide students through a
00:00:45
practice exercise students start by booking ads in print and other traditional media running a concert and
00:00:52
reviewing results students then switch to a segmentation strategy study data on their bands appeal and decide to use
00:01:02
social media to reach potential concert goers a Facebook like advertising interface lets them create an effective
00:01:10
ad and then narrow their audience of social media users for cost efficiency students then execute the campaign and
00:01:19
analyze results via social media metrics and actual attendance data finally they contrast the effectiveness and
00:01:27
efficiency of the two approaches in the challenge phase students take on full responsibility for the promotion of
00:01:35
three concerts at their Fire Island venue they must understand their product the band's target appropriate segments
00:01:44
and use media efficiently to reach attendance goals all while staying within a tight budget segmentation and
00:01:53
social media advertising are a natural match this case simulation combines classic market segmentation analysis
00:02:00
with new media digital marketing techniques you
Source : Youtube